We all belong to the beauty industry, an industry that sells hope to our clients. A hope to look better , feel better & thus feel more confident . Anita’s Aromatics as a company started its journey 18 years ago. Each step, each brick , each client has been cultivated earnestly with alot of dedication, commitment to quality & passion for development.
I started walking this journey 18 years back ,when the beauty industry had just begun sowing its seeds & was in a very nascent stage. I completed my graduation from NM College & did what most girls from business oriented family backgrounds do…”get married & settle down”. A burning ambition, strong passion and a desire to ‘make it on my own’ is what drove me a 22 year old mother then, of a 6 month old adorable little girl, venture out and find my calling.
The field of ‘Beauty’ is what always caught my attention and interest and a little newspaper cutting was all I needed to decide ‘Aromatherapy’ is my calling. Where most young mothers choose to forgo their ambition I took the bold step to follow my passion, but never compromised on my duties as a mother. Blessed with a strong support system of my husband and family I pursued a full fledged course from Mrs.Seema Gopujkar in ‘Aromatherapy’. I have always believed in adding value to my products which inspired me to further pursue a course in ‘Cosmetology & Formulations’ from Vaze College,Mumbai.
A career in this field was not as easy as it appears today, considering 18 years ago it was quite nascent and the ‘Beauty Industry’ had just begun to sow its seeds in India. I worked around prejudices and limited opportunities to start my own line of products. What started with a few assignments for service and products has today blossomed into a full fledged business venture with the brand name ’Anita’s’ being well known and widely used in over 600 spas and wellness centres all across India.
Life has offered me many roles-that of a wife, a mother of two adorable kids, an entrepreneur. And in all of these roles aromatherapy has taught me that I must be able to look at the essence, at the heart of every experience to achieve happiness, serenity & balance.
Through this journey I want to bring to you all that I have learnt in these years. Important information that will help you ‘up’ your game & give you pointers on the business behind this beauty industry.