First used by the ancient peoples of South India for its medicinal, and cosmetic properties, patchouli was used to protect finely woven Persian rugs from insects and moths as they made their way to noble European buyers. Soon, people began to associate it with the exotic east and began to value patchouli for its use in perfumery. Of course, the east has never forgotten its cosmetic properties and would regularly use it for beautiful, healthy skin and hair. Today, it is well known for its soothing, anti-inflammatory, and anti-microbial properties all over the world.